Let’s Vote!

Measure ER would increase the LA County sales tax by ½ percent, to generate approximately $1 billion annually for County healthcare safety net services. The measure was proposed in response to major federal Medicaid and healthcare funding cuts that could lead to hospital closures, clinic reductions, and healthcare worker layoffs across Los Angeles County.

A “YES” VOTE supports increasing the county sales tax for five years to provide funding for healthcare services, public hospitals, clinics, and programs for uninsured and low-income residents.

A “NO” VOTE opposes the sales tax increase and would maintain the current county sales tax rate.

Impact on Latina/os in Los Angeles County
Latina/os make up a significant share of Medi-Cal recipients in Los Angeles County. There are approximately 2.4 million Latina/o Medi-Cal beneficiaries in LA County, representing about 60% of all Medi-Cal enrollees in the county. Supporters argue the measure could help protect hospitals, clinics, and healthcare access for vulnerable communities, while opponents raise concerns about increasing sales taxes in a county where many working families already face high living costs.

Proposition CB extends existing City cannabis taxes to unlicensed cannabis businesses, generating approximately $30–35 million annually for general City services, including street repairs, emergency response, fire protection, and parks.

A “YES” VOTE supports applying City cannabis taxes to unlicensed cannabis businesses.

A “NO VOTE” opposes applying cannabis taxes to unlicensed cannabis businesses and keeps the current system in place.

Impact on Latina/os in Los Angeles
The measure may indirectly benefit Latina/o communities through additional funding for public services and neighborhood infrastructure. While national data shows 5.7% of all cannabis businesses being Latina/o-owned, there is limited direct impact identified for Los Angeles Latina/o-owned businesses.

Proposition TC requires online travel platforms, like Expedia, Booking.com, and Hotels.com, to pay the same hotel tax as hotels on the full price paid by consumers, generating approximately $5 million annually for general City services.

A “YES” VOTE supports requiring online travel companies to pay hotel taxes on the full retail price charged to customers.

A “NO” VOTE keeps the current system, where online travel companies may pay taxes only on the lower wholesale hotel rate.

Impact on Latina/os in Los Angeles
Latina/os make up 65% of workers in accommodation and food service in LA County, jobs that depend heavily on tourism and hotel activity. Policies that support hotel competitiveness and tourism revenue may indirectly impact job stability and economic opportunity for many Latina/o families.

Proposition TT increases the hotel occupancy tax paid by visitors from 14% to 16% through 2028 and 15% thereafter, while also requiring online travel companies to collect and remit the tax, generating approximately $44 million annually through 2028, and $22M thereafter for general City services.

A “YES” VOTE supports increasing the hotel tax paid by visitors and online travel platforms to generate additional revenue for City services.

A “NO” VOTE keeps the current 14% hotel tax rate in place and maintains the existing system for online travel companies.

Impact on Latina/os in Los Angeles
The measure would generate additional funding for public services that Latina/o communities rely on, including transportation, parks, housing, and public safety. Latina/os also make up a significant portion of Los Angeles’ hospitality workforce, so any impacts on tourism and hotel demand could indirectly affect workers in the industry.